I got a postcard in the mail today... Not that big of a deal, right? If you're like me, you get (and probably send) hundreds of postcards each month. But this one was different... It was for my daughter and it said "Happy Birthday from your orthodontist". Now I know what you're thinking, she's a kid that has braces, right? Wrong! This is from an orthodontist that we visited for an initial visit last year, but never "got around" to getting them on (Moment of Truth - My daughter realized there would be pain involved in wearing them, so no braces for her for the time being!).
So she gets a postcard for her birthday from someone that we don't even do business with. It made me wonder... Do you send out "Happy Birthday" postcards to your clients on their birthday? Do you stay in touch with the clients that currently do business with you, as well as those that have in the past? More importantly, do you send anything to prospective clients that decided for some reason or another (pain versus pleasure/devil I know versus the one I don't...) NOT to do business with you?
I am guessing that you don't. Make that, I am pretty confident that you don't! If you'd like information on how you can follow-up/follow-through like an "Influential Salesperson" then send me an email to info@pathosleadershipgroup.com and I'll be in touch!
Sam Palazzolo
Pathos Leadership Group
PS - The orthodontist was Terry Moore, DDS in Colleyville, TX. For less than $1 he might earn our business after all!
