A client called me yesterday to ask me a question about the Democratic National Convention that is currently taking place in Denver. Just when you thought the opening ceremonies of the 2008 Olympics in Beijing couldn't be topped! He couldn't escape the press covereage, even though he tried! Here was his question, "The press is covering every aspect of the convention (Joe Biden, Hillary Clinton, Bill Clinton even Barack Obama's Wife and Kids (Michelle Obama + Malia Ann and Natasha), but where is Barack?"
Those of you who know the "Science of Influence" know that the Democratic National Committee has a lot to win this election year. They also have a lot to lose! Those behind the scenes, like Obama campaign manager David Plouffe know exactly what makes you and I "tick".
Why you don't see Barack Obama front and center initially at the Democratic National Convention is because of the "Science of Influence" principle of "Scarcity". As a society, we are hard-wired to want what there is little of, or what is scarce! David Plouffe and the rest of the Democratic Leadership know that if they flooded the convention with Barack Obama we would tune-out and potentially turn-off! My client remembered the story I told during one of my seminars about Eddie Murphy and Ritz Crackers. The "scarcity" scenario dictates whether you love them or see them as part of the scenary!
Let me go on record as saying that I am neither pro nor con regarding the Democratic Party, Barack Obama, his wife and kids, even the Clintons! There are plenty of blogs you can go to where they'll tell you exactly who to vote for (That's the "Science of Influence" principle of "Authority" at play). Instead, I'll encourage you to watch the convention and see if you can discover what "Science of Influence" principles are in action! It will make the event much more enjoyable, unless you're just watching for the firewords!
